I approached Tourism Cowichan with a simple concept: create a film that embodies the Cowichan Valley.
Their current campaign revolves around the idea of Cowichan being the most down-to-earth place on Earth.
So we ran with that by finding local artists, athletes, adventurers, and a local vineyard owner to get their thoughts on it.
“What makes Cowichan the most down-to-earth place on Earth? It’s the effortless blend of nature, community, and craft. From the soaring bald eagles to the artisans perfecting their craft, Cowichan offers a slow pace rooted in community and connection. Whether you're strolling through sunlit vineyards, exploring the Cowichan River, or savouring farm-fresh produce at the Duncan Farmers' Market, it's clear—Cowichan is where simplicity meets beauty in every corner. Read more on our website: tourismcowichan.com”
